The Kettle Question

An AI video

Energy for generating one short video with a text-to-video model. Each figure counts something different: open its details to see what.

The figures at a glance

Energy, highest first. On the scale, each line is ten times the one before.

  1. 944.4 Wh per 5-second video at 16 frames per secondFive-second CogVideoX video at 16 frames per second (MIT Technology Review)
  2. at least 415 Wh per video (81 frames, 720 × 1280, 15 fps, 50 denoising steps)WAN2.1-T2V-14B video at default settings, Video Killed the Energy Budget
  3. 30.3 Wh per video at 8 frames per second (length not stated)Older CogVideoX video at 8 frames per second (MIT Technology Review)
  4. a mean of 0.14 Wh per video (16 frames, 512 × 512, 10 fps, 4 denoising steps)AnimateDiff video at default settings, Video Killed the Energy Budget

Five-second CogVideoX video at 16 frames per second (MIT Technology Review)

  • 944.4 Wh per 5-second video at 16 frames per second (published as: about 3.4 million joules; converted from J to Wh)

We did the math on AI’s energy footprint. Here’s the story you haven’t heard.MIT Technology Review, press article, 2025-05-20

Details

But three months later the company launched a larger, higher-quality model that produces five-second videos at 16 frames per second ... The new model uses more than 30 times more energy on each 5-second video: about 3.4 million joules, more than 700 times the energy required to generate a high-quality image.

What one action is
One 5-second video at 16 frames per second from the newer, larger CogVideoX model
Model or version
CogVideoX (the larger model launched three months after the August version; exact version not stated)
Method
Measured by Sasha Luccioni (Hugging Face) with Code Carbon; the article does not say whether the doubling for non-GPU energy was applied.
Claimed by
Independent: MIT Technology Review (James O'Donnell and Casey Crownhart)
Paid for by
Tarbell Center for AI Journalism (grant)

History

  • Added.

Older CogVideoX video at 8 frames per second (MIT Technology Review)

  • 30.3 Wh per video at 8 frames per second (length not stated) (published as: about 109,000 joules; converted from J to Wh)

We did the math on AI’s energy footprint. Here’s the story you haven’t heard.MIT Technology Review, press article, 2025-05-20

Details

An older version of the model, released in August, made videos at just eight frames per second at a grainy resolution—more like a GIF than a video. Each one required about 109,000 joules to produce.

What one action is
One video from the older CogVideoX model, at 8 frames per second and a grainy resolution
Model or version
CogVideoX (the older version released in August; exact version not stated)
Method
Measured by Sasha Luccioni (Hugging Face) with Code Carbon; the article does not say whether the doubling for non-GPU energy was applied.
Claimed by
Independent: MIT Technology Review (James O'Donnell and Casey Crownhart)
Paid for by
Tarbell Center for AI Journalism (grant)

History

  • Added.

AnimateDiff video at default settings, Video Killed the Energy Budget

  • a mean of 0.14 Wh per video (16 frames, 512 × 512, 10 fps, 4 denoising steps)

Video Killed the Energy Budget: Characterizing the Latency and Power Regimes of Open Text-to-Video ModelsarXiv (2509.19222), preprint, 2025-09-23

Details

We observe orders-of-magnitude disparities: AnimateDiff requires only 0.14 Wh in total, while WAN2.1-T2V-14B consumes over 415 Wh, a factor of nearly 3000×.

What one action is
One video from AnimateDiff at its default Hugging Face settings (16 frames at 10 fps, 512 × 512, 4 steps), averaged over 50 prompts with five runs each
Scope
servers
Counts
GPU energy; CPU energy; RAM energy (estimated)
Model or version
AnimateDiff
Method
Run on one dedicated NVIDIA H100 SXM GPU with an 8-core AMD EPYC 7R13 CPU; GPU and CPU energy measured with CodeCarbon, RAM energy estimated with CodeCarbon's default heuristic; two warm-ups and five runs per prompt.
Claimed by
Company: Julien Delavande, Régis Pierrard and Sasha Luccioni (Hugging Face; ENS Paris-Saclay)

History

  • Added.

WAN2.1-T2V-14B video at default settings, Video Killed the Energy Budget

  • at least 415 Wh per video (81 frames, 720 × 1280, 15 fps, 50 denoising steps) (published as: over 415 Wh)

Video Killed the Energy Budget: Characterizing the Latency and Power Regimes of Open Text-to-Video ModelsarXiv (2509.19222), preprint, 2025-09-23

Details

We observe orders-of-magnitude disparities: AnimateDiff requires only 0.14 Wh in total, while WAN2.1-T2V-14B consumes over 415 Wh, a factor of nearly 3000×.

What one action is
One video from WAN2.1-T2V-14B at its default Hugging Face settings (81 frames at 15 fps, 720 × 1280, 50 steps), averaged over 50 prompts with five runs each
Scope
servers
Counts
GPU energy; CPU energy; RAM energy (estimated)
Model or version
WAN2.1-T2V-14B
Method
Run on one dedicated NVIDIA H100 SXM GPU with an 8-core AMD EPYC 7R13 CPU; GPU and CPU energy measured with CodeCarbon, RAM energy estimated with CodeCarbon's default heuristic; two warm-ups and five runs per prompt.
Claimed by
Company: Julien Delavande, Régis Pierrard and Sasha Luccioni (Hugging Face; ENS Paris-Saclay)

History

  • Added.
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